Your inside-out guide to personal branding
More than ever before, business success today is about personal public relations, image and the power of the individual. Human beings are by nature discerning, perceptive and heavily reliant on the face value of what they see, Apprentice to Business Ace will not only show how this applies to both business entrepreneurs and employees in multi-national companies, but how to generate successful business communication tailored to your individual needs and lifestyle.
Apprentice to Business Ace is a guide to business success through self-branding, image and personal public relations. Looking good is important for you and your business and this stand-out communication and presentation guide by experts and leaders in their fields, will help you to present a confident, trustworthy, consistent and professional personal brand.
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Book Contents
Section One: Creating Dynamic Change - Your Secrets to Success
Carmen Parnos
What is Success?
Don't accept mediocrity
Focus on excellence not perfection
Be the person your want to be... NOW
Characteristics and behaviours of the person you want to be
Successful characteristics and behaviours that you already have
Successful characteristics and behaviours that you need to adopt
Damaging and unhelpful behaviours that you need to let go
The importance of acknowledgement
Using silence as a key to power
Tailoring your approach to different personalities
Take action 'walk the talk'
Key behaviours that will unlock the door to success
Section Two: Communicating Your Visual Presence
Helen Robinett
What is Personal Image?
Managing perceptions
Facing the facts about focal points
Colour makes the greatest visual impact
Styling to communicate who you are
Mananging change and learning some new tricks
The fine detail that shows you are a leader
Reinvesting - you're in control now
A final word
Section Three: The Power of Personal Public Relations
Sue Currie
What is PR?
Your claim to fame with personal PR
Develop your brand and star quality
The star within
Creating your professional image
Who is your audience?
Your unique shining point
Stand out from the crowd
Lights, camera, action
The commitment to keep on keeping on
BUY NOW AUD $34.95 (including postage and GST delivered to your door) ISBN 978-0-646-47170-9
For orders of 10 copies or more for your book club or corporate staff a discount applies. Call 02 9555 6952 to enquire now.
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About the Authors of Apprentice to Business ACE
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Sue Currie
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Sue Currie is a personal branding expert and the director of Shine Communications Consultancy an executive development company providing speaking, seminars and consulting in image and media communication. Sue helps YOU to stand out by defining your personal brand, packaging to impress and promoting your uniqueness.
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Helen Robinett
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Helen Robinett is passionate about helping people feel fantastic about themselves. The director of Image Quest, Helen works with clients to develop a comprehensive image-management strategy to ensure staff reflect the image and branding of the company.
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Carmen Parnos
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Carmen Parnos is the CEO of The Australian Coaching Academy that focuses on leadership development and workplace coaching. Carmen sees herself as a "change agent" and has a genuine desire and passion to bring out the underlying power and confidence in individuals and teams who demand nothing less than a level of excellence.
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We support the Look Good Feel Better charity helping women deal with the effects of cancer. The launch of Apprentice to Business ACE was held as a fundraiser for the charity and we had amazing support from sponsors and supporters who helped us to donate all proceeds of books sold on the night to the charity. 5% of all profits from future sales of Apprentice to Business Ace will be donated to this very worthwhile organisation.
Look Good Feel Better
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ACE Launch Media Release
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