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Media Room
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Do you need a highly knowledgeable speaker and educator for your magazine article or TV program?
Sue Currie is available to answer your questions and appear on camera or in the radio studio.
Sue is Australia's leading Personal Branding strategist. She is a former TV newsreader and presenter and has made many media appearances on ABC TV News, Prime Television, WIN Television, ABC Regional radio and others. Sue has written many articles and been quoted in a number of press publications.
Sue is co-author of Apprentice to Business ACE - your inside-out guide to personal branding.
Read more about Apprentice to Business ACE
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 Sue's topics of expertise include:
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Personal branding
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Personal public relations
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Professional public relations
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Media relations
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Corporate image
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Business etiquette
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Networking
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Read more about Sue's topics
Contact Sue Currie at Shine Communications
T: 1300 855 102
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Sue in the media
 Branding is about communicating what you stand for. It's also about portraying your strengths, skills and passions, and getting people to recognise you for these abilities. Cosmopolitan
Personal branding adviser Sue Currie, director of Sydney consultancy Shine Communications, says personal branding is about achieving recognition, enhancing your profile and building your overall reputaton. Currie urges her clients to reach an understanding of their personality characterisitcs and values, and seek a frank assessment of how others see them. Self-reflection can be the hardest step to creating a personal brand, she says. BRW
You do have to stand out to get ahead. It's not about being annoying or brash, it's about letting your true self come out - recognising it and understanding it. Vogue Australia
Personal Branding is applying the tools used by corporations to make a name for yourself. It's not just your image or logo or the outer package. It's understanding and promoting your inner assets that will support you in enhancing your career. Sunday Telegraph
It's identifying what you want to be known for and how you want to be seen. In terms of recruitment and business it's looking for what motivates and inspires you and making sure it aligns with the company that you're working for or approaching. The Daily Telegraph
People are often not aware of the impressions they make. People need to realise that it happens fairly instantaneously, in the first 10 seconds or so. The Age
You must be very clear about what you and your brand stand for and how you want to be seen in the marketplace. Sydney Morning Herald
The idea of a business lunch is to build rapport and a relationship with your client. It's not so much about the food or wine but more about making them feel happy and comfortable with the time they've spent with you. Sunday Telegraph
Further press information:
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 Listen to an interview with Sue for Robert Half recruitment
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Listen to an interview with Sue for Network Marketing Australia
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Click here to see articles written by Sue
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Media Kit
Download: Sue Currie bio (long)
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Download: Sue Currie bio (short)
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Download Sue's picture
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Download Sue headshot
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Download Sue pic 2
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Download Shine logo
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Contact Sue at Shine Communications on T: 1300 855 102 or email shine.
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Some comments about your presentation included: Sue was an excellent presenter and kept the ideas flowing with group activities and humour, very professional, excellent speaking voice, articulate, well prepared, very dynamic, able to succinctly sum up waffling ideas from the audience.
J. Hartley, Manager Small Business Programs, NSW Department of State & Regional Development
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Available at Officeworks
and all good book stores or
order your copy here
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