Apprentice to Business Ace - Your Inside-Out Guide to Personal Branding

Apprentice to Business ACE

Your inside-out guide to personal branding
More than ever before, business success today is about personal public relations, image and the power of the individual. Human beings are by nature discerning, perceptive and heavily reliant on the face value of what they see, Apprentice to Business Ace will not only show how this applies to both business entrepreneurs and employees in multi-national companies, but how to generate successful business communication tailored to your individual needs and lifestyle.

Apprentice to Business Ace is a guide to business success through self-branding, image and personal public relations. Looking good is important for you and your business and this stand-out communication and presentation guide by experts and leaders in their fields, will help you to present a confident, trustworthy, consistent and professional personal brand.

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Book Contents
Section One: Creating Dynamic Change - Your Secrets to Success
Carmen Parnos

	What is Success?
	Don't accept mediocrity
	Focus on excellence not perfection
	Be the person your want to be... NOW
	Characteristics and behaviours of the person you want to be
	Successful characteristics and behaviours that you already have
	Successful characteristics and behaviours that you need to adopt
	Damaging and unhelpful behaviours that you need to let go
	The importance of acknowledgement
	Using silence as a key to power
	Tailoring your approach to different personalities
	Take action 'walk the talk'
	Key behaviours that will unlock the door to success

Section Two: Communicating Your Visual Presence
Helen Robinett

	What is Personal Image?
	Managing perceptions
	Facing the facts about focal points
	Colour makes the greatest visual impact
	Styling to communicate who you are
	Mananging change and learning some new tricks
	The fine detail that shows you are a leader
	Reinvesting - you're in control now
	A final word

Section Three: The Power of Personal Public Relations
Sue Currie

	What is PR?
	Your claim to fame with personal PR
	Develop your brand and star quality
	The star within
	Creating your professional image
	Who is your audience?
	Your unique shining point
	Stand out from the crowd
	Lights, camera, action
	The commitment to keep on keeping on

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About the Authors of Apprentice to Business ACE

Sue Currie

Sue Currie is a personal branding expert and the director of Shine Communications Consultancy an executive development company providing speaking, seminars and consulting in image and media communication. Sue helps YOU to stand out by defining your personal brand, packaging to impress and promoting your uniqueness.

Helen Robinett

Helen Robinett is passionate about helping people feel fantastic about themselves. The director of Image Quest, Helen works with clients to develop a comprehensive image-management strategy to ensure staff reflect the image and branding of the company.

Carmen Parnos

Carmen Parnos is the CEO of The Australian Coaching Academy that focuses on leadership development and workplace coaching. Carmen sees herself as a "change agent" and has a genuine desire and passion to bring out the underlying power and confidence in individuals and teams who demand nothing less than a level of excellence.

We support the Look Good Feel Better charity helping women deal with the effects of cancer. The launch of Apprentice to Business ACE was held as a fundraiser for the charity and we had amazing support from sponsors and supporters who helped us to donate all proceeds of books sold on the night to the charity. 5% of all profits from future sales of Apprentice to Business Ace will be donated to this very worthwhile organisation.
Look Good Feel Better

Download: ACE Launch Media Release