Do you have a well known tag line, wear an item of clothing or have a memorable persona? Perhaps if you did it would set you apart from the others in your field.
To become top of mind, you need to create or craft something that highlights you and only you. It becomes your signature, your logo, your swing-tag, your brand. Something about yourself, your message or business that is easily identifiable that says, that's you.
Jeanne Little in Australia is well known for the saying, "Hello daaaaarling!" and for over-the-top false eyelashes, plus a flamboyant fashion sense. She has been known to craft an outfit out of garbage bags.
Maggie Tabberer a fashion icon known for her elegant style, large figure, loose unstructured style of dress and signature colours of black and white.
Well-known business consultant and speaker Winston Marsh whose signature phrase is f-a-n-t-a-s-t-i-c.
Aussie homeloans guru John Symond for the phrase “We’ll save you!”
My friend Narelle “the tropical princess of the north” who always wears colourful clothes and amazing beaded neckpieces that she designs herself.
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