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Sue Currie Blog

Personal Brand Reinvention

Sue Currie - Monday, February 08, 2010

A good friend of mine recently was in touch regarding his new career – that of a magician.
We used to work together a number of years ago in the public relations industry. Long story short, he decided that PR wasn’t the right role for him and pursued other creative avenues until he found what he truly loves doing. I too used to work in PR but now am following my passion of professional speaking.

Neither of us reinvented overnight. It was a process and although not easy certainly one I’d recommend to anyone who feels they need to do something different or are really not happy doing what they do now.  It can be painstaking to realise your ambitions and develop your true persona. But doing what you love is key to developing a strong personal brand.  

So much of who you are is aligned with your work. Find your passion at work. How to do that? Do a self-audit, look at your background, what you’ve enjoyed doing in the past, what you’re good at, what you’d really love to do if circumstances were different. There are heaps of books on career management. One I would recommend is Career Distinction. Or check out your local library.

Click here to know more about Bruce Glen magician

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Thank you for conducting the workshop, Brand You to Shine for participants of our Emerging Leaders Program.
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Sue Currie's Upcoming Public Presentations 2010

Jul 29 Network Central Sydney - Personal Brand Image the Professional Edge

Jul 29 Women, Management and Work Conference Sydney