Let’s now continue our B R A N D P L A N
Ledger – the budget – how much is it going to cost?
Public relations is a great way to launch your product , service or YOU. You don’t always have to advertise. PR is certainly cheaper than advertising but not necessarily free. You do need to allocate some funds toward a communication campaign.
How much will new brochures cost? What about a post card mail out to your database? Will you hire someone part time to help you? Maybe it’s new photos or a new wardrobe you need to raise your personal image.
You need to look at the resources you have to put towards this project. If its $5,000, how can you effectively use that money? It might be that you spend $2,500 on brochures and $2,500 on publicity – perhaps getting someone to send out a media release. Then measure it. See what gets the most effective return on your investment by asking people how they found out about you.
While you are developing your brand plan you might like to consider coming along to a workshop I am running at the Australian Institute of Management in Qld on November 25. Take Control of Your Personal Brand further details.Subscribe to this feed
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