In my work as a personal branding consultant I am often asked to advise on corporate image and wardrobe for professionals. On one occasion I was given a brief by a very large financial services organisation. They wanted to address the problem of “too casual” saying that skimpy shoe-string strap tops and wearing thongs to work were quite normal. How could they fix that? Well I did talk about the inappropriateness of that in my speech but also advised that they needed a really definite dress code policy for employees. How do people know what is expected if you don’t tell them? And if you’re an employee it is your job to ask what the dress code is and observe how the senior, more successful people dress.
Your dress code should be written out and given to all employees when they sign up for their new role. It should clearly state:
The overall brand image of the organisation.
Guidelines to business dress. What is appropriate office wear? Also what is expected when meeting with clients?
Guidelines to casual Fridays including policy on jeans if appropriate; what is accepted and what is not.
Footwear
Jewellery and accessories including body piercing
General appearance including grooming
Safety wear if part of your industry or clients
Remember if your outfit could speak – what would if say about you and
your company? If you need any assistance with image or dress code policy please contact us.
Subscribe to this feed
Comments
Post has no comments.