The first step to realising our personal brand is to understand ourselves better. What kind of personality do we have, what is the impression others have of us?
To do this write out a list of words you think describe you. What adjectives would you choose if you were a journalist and writing a story about you? How would you describe that person?
What about your passions? What is it you really love doing and what is the feeling you get from that? How do others see you? Can you get some feedback from your family, work colleagues and friends? Ask them to choose words to describe you and see what they come up with – good and bad! Did those words match up to your list? If so then you are getting close to your true personality.
Have you some hidden dreams, ambitions that are yet to be realised. Perhaps there’s some negativity or attitudes or behaviour that needs to be modified. It can be hard to self-reflect but is invaluable to really understand yourself more.
Is there a characteristic or talent that sets you apart? For Elle McPherson it was her amazing figure that launched her career. Kylie Minogue – her singing talent. They had those raw talents but needed to develop other skills and grow as businesswomen to really move on.
Once you have an understanding of your personality, combine that with your skills and talents and work toward writing a personal brand statement that is just for you – your internal dialogue – then you can use that as a basis for external communication.
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