Sue Currie Blog

Action – Implementation

This is where you work out how you’re actually going to do everything you’ve planned for your brand communication plan. Put a time line into place. What needs to be done to make it all happen?  Well let’s work backwards on our timeline. Say we set an end date for end of February, 12 weeks from now. And let’s say our objective is to hold an open day at your premises attracting 50 potential new customers. By week 11 you would need your rsvp’s in. So about week 8 you’d need to send out invitations. Therefore allow a couple of weeks say week 5 to get invitations printed…week 4 start to compile a list of 200 …week 3, need to make sure the design is done…week one,  who do know already to invite? And so on for all the tasks associated with your communication plan. Come up with a detailed plan of action, a work in progress (WIP).