Welcome to the November edition of Shine Communiqué, keeping you up to date with the latest in personal branding through image and media. In this month’s issue we continue with the final in the 3 part series of developing your Brand Plan. Today we look at L. A. N. Read further below.  If you are new to this newsletter you can read the first 2 parts at my blog.

If developing a brand plan appeals to you, I will be conducting a workshop in Brisbane at the Australian Institute of Management next week on November 25. Click here to book.

Keep shining!

How to Communicate Your Brand to Stand out from the Crowd  

Ledger – the budget – how much is it going to cost?

Public relations is a great way to launch your product , service or YOU. You don’t always have to advertise. PR is certainly cheaper than advertising but not necessarily free. You do need to allocate some funds toward a communication campaign.

How much will new brochures cost? What about a post card mail out to your database?  Will you hire someone part time to help you? Maybe it’s new photos or a new wardrobe you need to raise your personal image.

 You need to look at the resources you have to put towards this project. If its $5,000, how can you effectively use that money? It might be that you spend $2,500 on brochures and $2,500 on publicity – perhaps getting someone to send out a media release. Then measure it. See what gets the most effective return on your investment by asking people how they found out about you.  

Action – Implementation

This is where you work out how you’re actually going to do it. Put a time line into place. What needs to be done to make your plan happen?  Well let’s work backwards on our timeline. Say we set an end date for February 17, 12 weeks from now. And let’s say our objective is to hold an open day at your premises attracting 50 potential new customers. By week 11 you would need your rsvp’s in. So about week 8 you’d need to send out invitations. Therefore allow a couple of weeks say week 5 to get invitations printed…week 4 start to compile a list of 200 …week 3, need to make sure the design is done…week one,  who do know already to invite? And so on for all the tasks associated with your communication plan. Come up with a detailed plan of action, a work in progress (WIP).

Noticed – Have you attracted notice?

This is where you evaluate and measure if your plan has worked? After it’s all over, look back at your objectives that you so carefully wrote out. Were those goals achieved?  Have they been met?  Did you get 50 new customers? How about those articles you hoped to get in the newspaper? This is where you look back and see what you’ve achieved and did you get value for money. 

I’d love to receive your comments on my blog.

If you would like to formulate your Brand Plan contact us and we will help you.

Personal branding

Your style was warm, engaging and credible and you delivered excellently to our brief of raising awareness of the importance of image and personal brand in today’s workplace. Participant feedback was very positive with comments like, "Great. Left me wanting more, “a great reminder on how to stand out and show your brand.” Was great to get feedback on how my peers see me.”

Professional image

An engaging and informative presenter, Sue has helped our firm build on our professional image and personal skills. Thank you.

Business etiquette

I would recommend this workshop to all business’s wishing to build team focus and present their best to all customers.

Public relations strategies

Great to learn the basics of “Priming the Press” in getting your message out there effortlessly and effectively.

Media skills

The day was a great success and perfectly pitched to the needs of our organisation. You were able to assess exactly where we were in regard to our attitudes and dealings with the media and then crafted an excellent training programme to help us get to where we need to be.

T: 1300 855 102 E: sue@shinecomms.com.au   W: www.shinecomms.com.au